chromolithographic cards (5 resultados)

Overall condition is excellent, no damage to the moving parts and only occasional wear to the tape around the edges.

Half Morocco. Condición: Very Good. A collection of about 70 chromolithograph illustrations in a quarto, half-morocco leather scrap album with marbled endpapers c. 1880. A fine collection including a number in elaborate blind-stamped mounts. Leather rubbed at edges and spine. Size: Quarto.

Quarter Morocco, Cloth Boards. Condición: Very Good. Folio-sized, 37 by 28 cm. 57 leaves, each of a card stock, with content exclusively on recto side. N.d., circa 1880s. The interest in this album lies in the ornamentation, which is done often quite cleverly, with floral elements in the cards being carried forward onto the large margins, or occasionally the watercolored decoration being added to and incorporated into the chromolithograph. Unfailingly the border decoration relates in some way to the chromos, and the assemblage of chromos on the page is done purposefully, with a theme or some unifying element. There can be one to five chromos on the page; sometimes most of the space is taken up with the watercolors, and other times, by the cards. It is the fusion of the two wherein lies the artistry, and to this it must be added that the botanical decoration is very well done in the tradition of the best Victorian albums. On a few leaves actual dried leaves are used. Botanical decoration is the most prevalent, but there is some abstract or geometric ornamentation employed, as well as other motives. One of the most striking backgrounds is surely the wood panel trompe d'oeil on one of the pages. The decoration tends to become more ambitious as one proceeds through the book, suggesting whoever did it became more confident and ablel The greatest number of cards are devoted to Christmas, but there are plenty for the New Year as well, and a good number with no holiday in particular. A few of the dried leaves have become loose. Newer endpapers and a leather rebacking. Wear to the boards.

A substantial scrapbook from the late 19th century, packed with chromolithographed advertising cards, die-cuts, and other pretty Victorian items. There are about 26 leaves -- measuring 13 12 x 10 12" -- with each side covered with cards. There are many "lift the flap" friendship cards, with printed names underneath. One of the nicest of its kind we've seen, with many of the die-cuts filling the pages.

PHILADELPHIA TRADE CARDS. Album of 708 chromolithographic trade cards from the 1870s to the 1890s for perfumers, ice cream parlors, shoes, coffees, soaps, dry goods, florists, glovers, clothiers, restaurants, patent medicines, milliners, pets, toys, umbrellas, among many others. A wide-ranging collection of Philadelphia area merchants and manufacturers, showing commercial lithography at its most exuberant. This wonderful period piece was formed by an unknown Philadelphia collector who carefully sorted and mounted them. By the development of color lithography in the 1830s, trade cards became popular among both the businesses that used them as commercial publicity and the general public that relied on then not only for comparing goods but also as a collector's item. With the opening of the 1876 Philadelphia Centennial Exhibition, printed ephemera met color lithography head on. Until then, color was used sparingly in trade card production. Philadelphia was the major center for American chromolithography, and it was natural for ambitious printers to promote these cards. Centennial exhibitors put thousands of these bright little pasteboard salesmen into the hands of a product hungry public. Grocers handed them out for every imaginable product, from soap to soup. In some cases cards were put right into packaging. They set off a collecting craze and people saved the cards with a passion right into the 1890s. Many an evening was spent pasting them into ornately covered scrapbooks. Wise admen of the era knew that a product or service would seldom be forgotten once a collection was started. It became a pastime to collect trade cards and organize them in scrapbooks such as this. Trade cards feature colorful illustrations, sayings, humor (sometimes bordering on the insensitive by today's standards), poems, and religious aphorisms. Between 1870 and 1900 the use of trade cards by business establishments was widespread and products advertised ranged from tobacco and medicines to clothes and restaurants. Cards were either customized to a specific business or trade, or they would have an illustration and a blank back so they could be personalized by the advertiser. Collectors today call the former "custom cards" and the latter "stock cards," examples of both sorts are present in this album.