Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
EUR 13,79
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Minimal creasing/dirtiness on cover. Pages are clean.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
EUR 13,79
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good.
Publicado por Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 30,07
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 26,27
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Publicado por Edward Elgar Publishing Ltd, uk advantage, EDCH6, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Revaluation Books, Exeter, Reino Unido
EUR 23,89
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 166 pages. 8.25x5.50x0.50 inches. In Stock.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Majestic Books, Hounslow, Reino Unido
EUR 29,86
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 35,79
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 28,17
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2022. Paperback. . . . . .
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 26,28
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 166.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 33,90
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2022. Paperback. . . . . . Books ship from the US and Ireland.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 26,26
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 27,46
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
EUR 62,93
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: moluna, Greven, Alemania
EUR 31,45
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And w.
Publicado por Edward Elgar Publishing Ltd Jan 2022, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 37,54
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Neuware - This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising What is its role in businesses and organizations And what are the implications of the offline-online shift.
Publicado por Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Idioma: Inglés
Librería: Rarewaves.com UK, London, Reino Unido
EUR 26,87
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Majestic Books, Hounslow, Reino Unido
EUR 127,87
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 132,76
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 135,08
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 129,80
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2022. Hardback. . . . . .
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 129,09
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Revaluation Books, Exeter, Reino Unido
EUR 134,81
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 166 pages. 8.75x5.75x0.75 inches. In Stock.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 133,00
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. New copy - Usually dispatched within 4 working days. 166.
Publicado por Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 132,75
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Publicado por Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 163,77
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: moluna, Greven, Alemania
EUR 115,07
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And w.
Publicado por Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 160,64
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2022. Hardback. . . . . . Books ship from the US and Ireland.
Publicado por Edward Elgar Publishing Ltd Jan 2022, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 143,10
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. Neuware.
Publicado por Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Idioma: Inglés
Librería: Rarewaves.com UK, London, Reino Unido
EUR 153,99
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.