9789380578668 - retail management: text and cases de mathur, u. c. (3 resultados)
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Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado
EUR 3,01
Envío por EUR 17,50Se envía de India a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Contents Preface 1 Introduction 2 Retail Operating Plan 3 Locating New Customers 4 Retail Brand Management 5 Strategic Human Resource Management in Retail 6 Retail Specifics 7 External Business Environment 8 Motivating Retail ? Critical Success Factors 9 Merchandising and Inventory Planning for Retail 10 Retail Pricing Strategie…s 11 Retail Economics Worldwide and Competitive Advantage on e-Retailing 12 Purchase Stores Inventory and Logistics in Retail Management 13 Strategies for Retail Advertising Promotion and PR 14 Marketing Research 15 Consumer Behaviour and Market Segmentation 16 Comprehensive Retail Strategy IndexRetail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety Competition gives the benefit of large product range brands and competitive prices to the buyers Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the productbrand he wants where he wants and when he wants Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas The book describe retail entrepreneurs selection of dealers their motivation for selling their products in preference to competitive brands Sales calls made on retailers by the principles including call objective call planning call closure and feedback are highlighted for the benefit of the readers 478 pp.
Librería: Books in my Basket, New Delhi, IndiaBooks in my Basket
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 6,34
Envío por EUR 18,00Se envía de India a Estados Unidos de AmericaCantidad disponible: 4 disponibles
N.A. Condición: New. ISBN:9789380578668.
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Librería: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Reino UnidoHay-on-Wye Booksellers
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Bueno
EUR 42,24
Envío por EUR 29,10Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. A few light scratches and minor shelf wear on cover. Also a small crease on top corner of cover on back of book. Content is fine.
