9789020991277 - the conversation manager: the power of the modern consumer, the end of the traditional advertiser de van belleghem, steven (8 resultados)
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Librería: medimops, Berlin, Alemaniamedimops
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Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
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EUR 10,72
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: Greener Books, London, Reino UnidoGreener Books
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Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Librería: Le Monde de Kamélia, Bruxelles, BelgicaLe Monde de Kamélia
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EUR 14,90
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Condición: as new. Livraison rapide, bien emballé, service client soigné.Pour tout renseignement complémentaire, n'hésitez pas à nous contacter.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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Paperback. Condición: new. Paperback. "Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing." Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School In the past years the intern…et has changed from a static platform into a social platform. This change has influenced the way consumers communicate and how they decide what to purchase. Sad to say that most advertisers did not adapt to this evolution. Traditional advertisement does not work anymore. The gap between modern consumers and traditional advertisers increases every day, so it is time for advertisers to make a change. Today, we have come to the end of an era where the advertiser no longer exists. On the other hand, that does not mean the end of the advertisement market. This book offers the solution to this challenge: a transformation from advertiser into Conversation Manager. The Conversation Manager knows how brands influence the modern consumer. The most important aspect is communicating with consumers. Listening and talking to consumers are required abilities to transform into a Conversation Manager. Besides a theoretical analysis, this book presents excellent examples and clear concepts, that will help you change into a Conversation Manager. In the future, most successful brands will, without a doubt be managed by Conversation Managers. Contents: The power of the Modern Consumer The end of the 'traditional advertiser' A new discourse Your brand deserves support Advertising becomes activating Observe, support en participate in conversations I want to become a Conversation Manager The philosophy of the Conversation Manager The skills of the Conversation Manager Still 48 hours left! AUTHOR: Steven Van Belleghem is managing partner with market research company InSites Consulting. He is passionate about helping customers make strategic marketing decisions and specialised in brand and advertisement research. Steven started his carreer at the Vlerick Leuven Ghent Management School as a research staff member. ILLUSTRATIONS 100 colour illustrations This book looks at how to deal with the changing consumer and the social media as a marketing specialist. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Mooney's bookstore, Den Helder, HolandaMooney's bookstore
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EUR 31,65
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Condición: Very good.
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Librería: librisaggi, SAN VITO ROMANO, Italialibrisaggi
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EUR 18,00
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Condición: Good. Buono stato. Copertina flessibile 215 9020991272 Buono (Good) . flexi bound Copertina flessibile. Book.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 47,61
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Paperback. Condición: new. Paperback. "Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing." Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School In the past years the intern…et has changed from a static platform into a social platform. This change has influenced the way consumers communicate and how they decide what to purchase. Sad to say that most advertisers did not adapt to this evolution. Traditional advertisement does not work anymore. The gap between modern consumers and traditional advertisers increases every day, so it is time for advertisers to make a change. Today, we have come to the end of an era where the advertiser no longer exists. On the other hand, that does not mean the end of the advertisement market. This book offers the solution to this challenge: a transformation from advertiser into Conversation Manager. The Conversation Manager knows how brands influence the modern consumer. The most important aspect is communicating with consumers. Listening and talking to consumers are required abilities to transform into a Conversation Manager. Besides a theoretical analysis, this book presents excellent examples and clear concepts, that will help you change into a Conversation Manager. In the future, most successful brands will, without a doubt be managed by Conversation Managers. Contents: The power of the Modern Consumer The end of the 'traditional advertiser' A new discourse Your brand deserves support Advertising becomes activating Observe, support en participate in conversations I want to become a Conversation Manager The philosophy of the Conversation Manager The skills of the Conversation Manager Still 48 hours left! AUTHOR: Steven Van Belleghem is managing partner with market research company InSites Consulting. He is passionate about helping customers make strategic marketing decisions and specialised in brand and advertisement research. Steven started his carreer at the Vlerick Leuven Ghent Management School as a research staff member. ILLUSTRATIONS 100 colour illustrations This book looks at how to deal with the changing consumer and the social media as a marketing specialist. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
