9788175418233 - e-service quality and attitude toward online shopping in developing countries:study of malaysia and saudi arabia (2 resultados)
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Librería: Books in my Basket, New Delhi, IndiaBooks in my Basket
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EUR 15,19
Envío por EUR 18,00Se envía de India a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardcover. Condición: New. ISBN:9788175418233,xii+208pp.
E-Service Quality and Attitude Toward Online Shopping in Developing Countries
Mohammad Sulaman Alnasser, Rabiul Islam and Ahmad Bashawir Abdul Ghani
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- Primera edición
Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
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EUR 37,18
Envío por EUR 17,50Se envía de India a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: New. 1st Edition. Contents: Preface. 1. Introduction. 2. Literature review. 3. Conceptual framework. 4. Research methodology. 5. Analysis and presentation of findings. 6. Research summary and discussion. References. Index. This book is designed to fill the gap in the existing body of knowledge regarding att…itudes and differences in electronic service quality perception between two different geographical and cultural countriesMalaysia and Saudi Arabia, regarding online shopping. Specifically, it extends previous effort done in an online shopping context by providing evidence that high service quality increases consumers' trust perception, which in turn results in favorable attitude toward online shopping, with risk perception moderating the impact on consumer's trust. The book indicates differences between Saudis and Malaysians in e-service quality perception. Also attitude toward online shopping is affected by e-service quality perception, but it had mediated effects through trust. However perceived risk moderates the relationship between e-service quality and trust. The book provides practical suggestions for managers on how to develop consumer trust online and enhance purchase attitude even when customers have high risk perception. The book may be useful for e-commerce players, managers and researchers having interest in the subject.
