9787810917834 - introduction to creative advertising language (universities of applied professional advertising materials)(chinese edition) de chen qing han // han ai ping (1 resultados)
Editorial: Henan University of 2000
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Librería: liu xing, Nanjing, JS, Chinaliu xing
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paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 206 Publisher: Henan University of Pub. Date :2009-03-01 version 1. Contents: Chapter 1 Introduction Section II A Summary of advertising language language advertising creative staff pro…fessionalism creative advertising language history of the third quarter and the status of Chapter ad creation and the theory of language. language of Section Advertising Section Advertising and marketing law of propagation of Language and Information Section IV advertising language advertising and consumer psychology of language and culture. the language of Chapter III of advertising language Section A Summary of body language body language body language of Section Advertising Section Advertising language stylistic features of the classification of Chapter IV Section advertising creative advertising language of the target language. creative creative advertising language the principles of Section III creative process of advertising language the language of the creative advertising strategy IV Chapter V the structure of language and creative advertising techniques advertising language title of Section II advertising creative skills and body language of Section creative skills and creative advertising slogan language skills first four advertising language writing skills with the text of section V of the brand and trademark design skills Chapter creative advertising language section of the negative rhetoric in the pursuit of advertising language. music and creative pursuit of advertising language in section II in terms of creative fun creation of advertising language in the United States Section of the idioms of different sources using fourth full use of words in the sentence V creative advertising language choice advertising language of Chapter VII of the positive rhetoric Section creative metaphor. analogy. exaggeration and Section II painted by the use of copy generations. puns and references to the dual use of the third quarter. fourth quarter parallelism and repeated use of the top true. loop. asked the question and asked to use creative advertising language in section V. the integrated use of rhetorical devices in the first Language Appreciation Section VIII advertising advertising consumer goods industry. advertising language Section II language services and other industries advertising language is Postscript ReferencesFour Satisfaction guaranteed,or money back.
