ISBN: 9787800919688 - 传媒巨人默多克竞争策略全书 (1 resultados)

paperback. Condición: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2002-08 Publisher: Guangming Daily Press Editor's Choice Murdoch is one the world's super-rich. a most capitalists of the era of color. his entrepreneurial process itself reflects the modern capitalist economy in profound changes: the technological revolution has not only brought economic development. but also the monopoly and concentrated in continuously strengthened. the combination of politics and money more closely. Who owns assets worth about $ 24 billion. spread over more than 300 subsidiaries around the world. the president of the giant multinational conglomerates. he undoubtedly has many unique features in business management from State. His story is our understanding multinational companies now provide the most vivid teaching materials. SYNOPSIS Rupert Murdoch the undisputed World Media industry giant. He started from the Australian newspaper. miraculously established an unprecedented international media empire. Fuchs television networks in the United States. account for 43% of the TV broadcasting market; he controls two of the most famous newspaper The Times and The Sun in the UK; his newspapers and television stations throughout Hong Kong in Asia. India Indonesia. Japan; covering two-thirds of the population in the global News Corporation he founded . extraordinary courage and discretion. so that he deserved to be the world's most competitive wealth Giants. Table of Contents Chapter the traceability and spirit of the family is struggling to run the third chapter of the starting point in life to savor life philosophy of Chapter IV of the construction of the Kingdom of the base with both hands Chapter dare to compete with the first of the Daily Mirror contest in Oxford chapters to continue to expand the territory Chapter VII of the Plan poly forces to enter the Fleet Street Chapter VIII of the information campaign in the media world in the United States of Chapter IX monopoly is the weight of victory Chapter wisdom to mergers and acquisitions and competition tenth chapter must become the media leaders XII inevitable watts flat Battle Chapter 14 of the competition FY trick set off resolutely Chapter 15 of the British newspaper the sniper ambition and perseverance - to conquer the media Chapter XVIII of the hand of God means Chapter XVI Chapter XVII open up a new battleground in Eastern Europe to save drowned bold change in thinking to establish the status of self - the Murdoch spirit of nineteenth chapter: the world's media empire to be shipped while continuation of the Health Chapter to get involved in the political wisdom surgery CHAPTER wealth - the full Chapter XXII radiation of the choice of an heir: covering the blue sky and the Kingdom of twenty-three chapters of an investment strategy courtiers: enamored Phoenix TVFour Satisfaction guaranteed,or money back.…