ISBN: 9787565448096 - 对比视角下代言类型对消费者购买意愿的影响研究 (1 resultados)
Idioma: Inglés
Editorial: Dongbei University of Finance and Economics Press, 2023
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Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 79,38
Envío por EUR 16,13Se envía de China a Estados Unidos de AmericaCantidad disponible: 3 disponibles
paperback. Condición: New. Paperback. Pub Date: 2023-04 Pages: 131 Language: Chinese Publisher: Dongbei University of Finance and Economics Press This book is dedicated to exploring the impact and mechanism of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. and analyzes the applicable scenarios of the impact of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. In order to answer the above questions. based on self-theory. this book e.…
