Isbn: 9787550453005 - research on consumer behavior of fresh food e-commerce companiesbased on the perspective of value co-creation(chinese edition) (1 resultados)

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  • Idioma: Inglés

    Editorial: Southwestern University of Finance and Economics Press, 2022

    7550453004 / 9787550453005

    • Tapa blanda

    Librería: liu xing, Nanjing, JS, Chinaliu xing

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 103,94

    Envío por EUR 16,00 
    Se envía de China a Estados Unidos de America

    Cantidad disponible: 3 disponibles

    paperback. Condición: New. Paperback. Pub Date: 2022-03 Pages: 226 Language: Chinese Publisher: Southwestern University of Finance and Economics Press Aiming at the consumer behavior issues of fresh food e-commerce enterprises. this book first systematically sorts out the relevant concepts and theories such as the concept of fresh food e-commerce. consumer behavior theory. impulse buying theory. and integrated technology acceptance and use theory (UTAUT); secondly. on the basis of UTAUT theory and impulse buying theory.…