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Hardcover. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-08-01 Pages: 720 Publisher: the basic information Gezhi Press title: Marketing Management (14th Edition) List Price: 138.00 yuan Author: Philip Kotler Press: Gezhi Press Publication Date: 2012 August 1 ISBN: 9.787.543.221.444 words: Pages: 720 Edition: 1st Edition Binding: Hardcover Folio: 16 commodity identification: asinB008MV7FJ8 Editor's Choice Marketing Management (14th Edition) hardcover edition is all marketing and industry the best collections of the elite. Luxury production. can not be low-key! The best in the history of marketing textbooks. Philip Kotler Marketing Management 14th edition. the authentic. the whole picture presented no cut. no modification. U.S. subprime mortgage crisis. the European debt crisis after another outbreak of social media grows rapidly under the new economic situation. the essence of the latest global marketing wisdom and best practices highlights. Case drawn from around the world. From the Beijing Olympic Games to the Chinese Lunar New Year. from Ma to Jay. more Chinese elements and Chinese business case throughout the book. Comprehensive content and material. both for as marketing beginners guide books. but also can be used as a marketing expert and manage those available information. is a simple textbook is an essential tool of marketing practitioners. Marketing Management (14th Edition) The main difference of the hardcover and paperback edition embodied in the word Collector use the Netherlands board Greyboard Outsourcing 128 g senior coated paper: Book cover. atmospheric grand; minimalist cover design to create a to purely intellectual black and white mood. elegant and distinguished; of Each volume hardcover are marketing father Philip Kotler autographed and inscription. collection of more cultural added value. Summary No directory understanding of marketing management - Part 1 Chapter 1 Chapter 2 of the 21st century marketing to develop a marketing strategy and marketing plan - Part 2 insight Chapter 3 of the market to collect information and scanning the environment Chapter 4 marketing research and demand forecast Part 3 Chapter 5 of the close contact with customers to create customer value. customer satisfaction and customer loyalty Chapter 6 to Chapter 8 Chapter 7 of the consumer market analysis organization market identify market segments and target markets Part 4 Chapter 9 cultivate strong brand create brand equity in Chapter 10 to Chapter 11 of the brand positioning respond to Chapter 12 of the competition Part 5 development market supply material to develop value Chapter 15 integrated delivery of product strategy. Chapter 14. Chapter 13 design and management services for the development of pricing strategies - Part 6 the design and management of the design and management of marketing channels Chapter 16 *. wholesale. logistics management - Part 7 Communication Value Chapter 17 Integrated Marketing Communications Chapter 18 Mass Communication: advertising. promotion. events and experiences. public relations Chapter 19 management personnel spread: direct marketing and interactive marketing. word-of-mouth marketing staff to sell Part 8 Chapter 20 of the successful long-term growth of the introduction of Chapter 21 of the new market supply material to enter the global market Chapter 22 Appendix Notes of the long-term management of the full range of marketing organization introduced (USA): Philip Kotler ^ Kevin Ryan Keller Translator: Wang Yong Chen Rong Hejia information such as Philip Kotler is one of the worldwide authority in the field of marketing. Kellogg School of Management at Northwestern University in the United States international market marketing professor (SC Johnson Chair Professor ). he was a master's degree in economics at the University of Chicago and a Ph.D. in economics at the Massachusetts Institute of Technology. At the same time. he.