ISBN: 9787516427828 - 营销管理思想史 陈传明 、黄速建、苏勇、宋志平、徐少春、施炜 联袂推荐 (1 resultados)

Hardcover. Condición: New. Language:Chinese.HardCover.Pub Date:2023-02 Pages:352 Publisher:Enterprise Management Press This book takes marketing management thought as the research object. takes marketing management related theories as the theoretical basis. applies the method of combing academic history. overlooks the overall history of marketing management thought. and deeply discusses the historical background. logical relationship. growth and development of thought. and the knowledge basis for the formation of thoug.…