ISBN: 9787513037822 - 【二手旧书九成新】利益相关者视角下的公司品牌 杨一翁 9787513037822 知识产权出版社 (1 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 141 Publisher: China Intellectual Property Press current multinational big but not strong. the Chinese lack of truly international competitiveness of the global brand. How to build China's global brands create strong corporate brand is more important than just build star brands. Yang Weng compiled the brand Stakeholder Perspective. the main content: the existing literature the company's brand is reviewed; raised the company's brand concept.…