ISBN: 9787509734803 - 正版速发 基于知识管理的市场营销创新 管理科学工程丛书 (1 resultados)

paperback. Condición: New. Paperback. Pub Date: 2012 07 Pages: 310 Language: Chinese in Publisher: Social Sciences Academic Press Management Science and Engineering Series: Marketing Innovation Based on Knowledge Management study the form of the knowledge economy. knowledge management infrastructure on the issues of corporate marketing strategy innovation. corporate marketing innovation based on the changes in the marketing environment to 4Ps framework systematically discussed the marketing mix strategy innovation. kno.…