ISBN: 9787509664926 - 转换成本与顾客忠诚度：中国移动通信市场的实证研究 (1 resultados)

paperback. Condición: New. Paperback. Pub Date: 2021-01-01 Pages: 252 Language: Chinese Publisher: Economic Management Press In the telecommunications service industry. the management of customer loyalty is the key and difficult point.?Due to fierce competition in the industry and the encroachment of emerging communication service providers from the Internet. operators are constantly facing the pressure of customer transfer or loss.?Switching Costs and Customer Loyalty: An Empirical Study of China's Mobile Communicatio.…