Isbn: 9787504697868 - 图解行为经济学 9787504697868 [日]阿部诚 著,刘江宁 译 中国科学技术出版社 (1 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2022-10-01 Pages: 168 Publisher: China Science and Technology Press The application of knowledge to business work. methods of explaining marketing phenomena. This book summarizes the basic principles of behavioral economics. nudging theory. common problems. successful marketing cases. practical work applications. etc. which are suitable for business people to learn and closely related to actual work. . A vivid way to explain the knowledge of behavioral e.…