ISBN: 9787307231764 - 金钱概念与消费决策 (1 resultados)
Idioma: Inglés
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Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 82,90
Envío por EUR 16,16Se envía de China a Estados Unidos de AmericaCantidad disponible: 3 disponibles
paperback. Condición: New. Paperback.Pub Date:2023-09 Pages:156 Language:Chinese Publisher:Wuhan University Press This book focuses on the relationship between the concept of money and consumer behavior decision-making. Based on the construal level theory. impulse theory. resource model theory. nostalgia theory. creativity model. etc. it uses experimental methods to study the impact of the concept of money on consumer behavior decision-making. …
