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paperback. Condición: New. Language:Chinese.Pages Number: 255 Publisher: Wuhan University Press Pub. Date :1996-7-1. Section advertising campaign planning. the success of the pilot. some people do things without planning. it will fall into blindness. disorientation. deviate from the target. which suffer unnecessary losses. or lead to serious consequences. Successful advertising campaign. a successful advertising campaign is based on the premise. In recent years. professional advertising company began to change in the p.