Isbn: 9787302642848 - 大数据营销 彭英 清华大学出版社【正版书籍】 (1 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2023-08 Publisher: Tsinghua University Press This book systematically introduces the theories and methods of big data marketing management. Through a panoramic description of digital user information consumption behavior and various aspects of digital marketing. readers can have a clear understanding of the big data marketing system. The book is divided into 10 chapters. including an overview of big data technology. the evolution of marketing and digital .…