9787302543046 - 服务营销理论与实务（第三版） (1 resultados)
Service Marketing Theory and Practice (Third Edition)/High Vocational College Marketing Specialty Series Teaching Materials(Chinese Edition)
LIU HONG YI . YU SHI HONG . XIA DONG . LIU YING . WANG GUO LI DENG BIAN
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Librería: liu xing, Nanjing, JS, Chinaliu xing
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EUR 76,69
Envío por EUR 15,42Se envía de China a Estados Unidos de AmericaCantidad disponible: 3 disponibles
paperback. Condición: New. Paperback. Pub Date: 2009-06-01 Pages: 225 Language: Chinese Publisher: Tsinghua University Press Service Marketing Theory and Practice (Third Edition)/High Vocational and Technical College Marketing Specialty Series Textbooks The content includes service marketing introduction . Service consumption be…havior. service marketing concept. service marketing strategy. service market segmentation selection and positioning. service product strategy. service pricing strategy. service channel strategy.
