Isbn: 9787301317327 - consumer behavior-focus on the purchasing behavior of individuals and organizations (5th edition)(chinese edition) (1 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2020-11-01 Pages: 308 Publisher: Peking University Press This book starts from the two aspects of individual and organizational buyers. combined with the new discoveries and new conclusions of cutting-edge theoretical research. and comprehensively and systematically introduces consumers The core theories and viewpoints of behavioral science.?In line with the reader-oriented goal. we will shorten the length and highlight the key points. and extract the mos.…