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Añadir al carritopaperback. Condición: New. Language:Chinese.Pages Number: 349 Publisher: People's University of Pub. Date :2011-7-1. This book is Cialdini's classic social psychology. in the book. the author from a professional point of compliance for the reader to explain the behavior of others behind the six basic principles: reciprocity. commitment and consistency. social identity. preferences. authority and scarcity. as we explain why some people very convincing. and we are always vulnerable to fraud. Book for business people and .