9787121262555 - customer lifetime value: enterprises lasting source of profit(chinese edition) de sunil gupta ( su ni er · gu pu ta ) , donald r.lehmann ( tang na de · r. lai man ) zhu , wang xia shen yue yi (1 resultados)

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Librería: liu xing, Nanjing, JS, Chinaliu xing
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paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 200 Publisher: Electronic Industry Press customers are important assets of the enterprise. is the source of the vitality of enterprises. the customer value and enterprise value are inseparable. but improve customer satisfaction on the company what c…an bring much value. financially difficult to measure. which resulted in contradictory marketing and financial resources. The book points out. customers have long-term potential value that the c.