9787115685612 (1 resultados)
Idioma: Inglés
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 85,83
Envío por EUR 15,49Se envía de China a Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: New. Paperback. Pub Date: 2026-03 Pages: 208 Publisher: Posts & Telecom Press This book begins with the fundamental theories of advertising copywriting. systematically explaining the concept and classification of advertising copy. as well as the core competencies and ethical qualities of advertising copywri…ters. It then delves into the principles of advertising strategy development. methods for cultivating creative thinking. and rhetorical devices in copywriting. while also introducing how to use .
