9787115670441 - 营销之书4p基本法则让收入持续增长 约瑟夫 坎农 邮电出版社9787115670441 (1 resultados)
The 4Ps of Marketing: A Guide to Sustained Income Growth(Chinese Edition)
[ MEI ] YUE SE FU· KAN NONG (JosephP.Cannon) WEI LIAN· PEI LUO (WilliamD.PerreaultJr.)E. JIE LUO MU· MAI KA XI ( E.JeromeMcCarthy )
Idioma: Inglés
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Librería: liu xing, Nanjing, JS, Chinaliu xing
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EUR 157,57
Envío por EUR 15,50Se envía de China a Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 535 Publisher: Posts & Telecom Press Professor McCarthy systematically integrated the complex elements of marketing into the 4P theory framework. This epoch-making academic contribution not only laid the methodological foundation for modern marketing… but also became the source of inspiration for the evolution of numerous subsequent marketing theories. Even in today's rapidly changing world. the 4P theory retains its strong content value and.
