ISBN: 9787111746584 - 官网正版 消费者行为学 第5版 王曼,白玉苓 编著 消费者行为学 9787111746584 机械工业出版社 教材【苏佰 正版】 (1 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2024-05 Pages: 399 Publisher: China Machinery Press This book extensively draws on the latest research results on consumer behavior. combines new phenomena. new problems. and new information. and selects materials closely related to consumer hot spots in life. In addition. the two editors have accumulated experience in teaching the Consumer Behavior course. On the basis of a comprehensive introduction to the main concepts of consumer behavior. the connota.…