ISBN: 9787111680635 - 价格管理理论与实践赫尔曼·西价格管理:理论与实践 市场营销价格零售定价管理价格管理提升企业绩效互联网数字化 机械工业出版社 (1 resultados)

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    paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 552 Publisher: Machinery Industry Press Price is extremely important.?Among the three profit driving factors of price. sales volume and cost. price is the major driving factor of profit. but in practice. its importance is often not fully understood. and effective professional management is not carried out.?The reasons for this situation include the gap between theory and practice. the multidimensional nature of prices. complex effect cha.…