ISBN: 9787030759238 - brand well-being in service ritual(chinese edition) (1 resultados)
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
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EUR 172,98
Envío por EUR 16,02Se envía de China a Estados Unidos de AmericaCantidad disponible: 3 disponibles
paperback. Condición: New. Paperback.Pub Date:2023-06 Pages:232 Language:Chinese Publisher:Science Press Just as improving people's well-being is the fundamental purpose of economic development. improving brand well-being is the supreme goal of enterprise development. Service rituals are not only practical and instrumental. but also a way to meet consumers' well-being wishes and express values and emotions. Brands are carriers of gathering. transmitting and highlighting symbols. Appropriate service rituals cause consum.…
