9786202684569 - Rural Consumer Buyer Behavior towards Mobile Phones: A Novel Perspective towards Rural Marketing de R. Gowda, Kavitha; Gopalakrishna, K.S.; Kumar, R. Satish (8 resultados)

Condición: New.

Taschenbuch. Condición: Neu. Rural Consumer Buyer Behavior towards Mobile Phones | A Novel Perspective towards Rural Marketing | Kavitha R. Gowda (u. a.) | Taschenbuch | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786202684569 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A tremendous change in rural region noticed from past 8 to 10 years, in terms of development in infrastructure, increased literacy rates, demand for FMCG and automobiles; it can be predicted as next target market for many other products as well. When the future of India has been predicted for retail market, communication, Rural India being a major portion of Indian market draws more attention. Rural India is known for its vivid diversity. With 6,38,000 villages; India houses world's largest rural population. India has 711.6 million rural population and 132.4 million rural households, which comprise of 70% of total Indian population. As urban market is getting saturated, marketers are looking at rural market as an option to grow their market share.Study helps to understand potential market for mobile phones and thus can help mobile phone manufacturers to devise strategies focused at rural consumers. The thesis analyses the consumer buyer behaviour of rural areas of Karnataka, their purchase process towards mobile phone and thus helping marketers in devising marketing programmes/ strategies to enhance sale of mobile phone in rural areas. 88 pp. Englisch.

Condición: New. Print on Demand.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: R. Gowda KavithaDr.Kavitha R GowdaPhD, MPhil, MBA, B.EAssistant Professor, School of Business and Management, CHRIST Deemed-to-be University, Bangalore.Has around 20 years of experience. In her teaching experience of 17 years, she pr.

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -A tremendous change in rural region noticed from past 8 to 10 years, in terms of development in infrastructure, increased literacy rates, demand for FMCG and automobiles; it can be predicted as next target market for many other products as well. When the future of India has been predicted for retail market, communication, Rural India being a major portion of Indian market draws more attention. Rural India is known for its vivid diversity. With 6,38,000 villages; India houses world's largest rural population. India has 711.6 million rural population and 132.4 million rural households, which comprise of 70% of total Indian population. As urban market is getting saturated, marketers are looking at rural market as an option to grow their market share.Study helps to understand potential market for mobile phones and thus can help mobile phone manufacturers to devise strategies focused at rural consumers. The thesis analyses the consumer buyer behaviour of rural areas of Karnataka, their purchase process towards mobile phone and thus helping marketers in devising marketing programmes/ strategies to enhance sale of mobile phone in rural areas.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A tremendous change in rural region noticed from past 8 to 10 years, in terms of development in infrastructure, increased literacy rates, demand for FMCG and automobiles; it can be predicted as next target market for many other products as well. When the future of India has been predicted for retail market, communication, Rural India being a major portion of Indian market draws more attention. Rural India is known for its vivid diversity. With 6,38,000 villages; India houses world's largest rural population. India has 711.6 million rural population and 132.4 million rural households, which comprise of 70% of total Indian population. As urban market is getting saturated, marketers are looking at rural market as an option to grow their market share.Study helps to understand potential market for mobile phones and thus can help mobile phone manufacturers to devise strategies focused at rural consumers. The thesis analyses the consumer buyer behaviour of rural areas of Karnataka, their purchase process towards mobile phone and thus helping marketers in devising marketing programmes/ strategies to enhance sale of mobile phone in rural areas.