9783832513474 - integrated couponing. a process-based framework for in-store coupon promotion handling in retail: 28 (advances in information systems and management science) de winkelmann, axel (7 resultados)
- Tapa blanda
Librería: ISD LLC, Bristol, CT, Estados Unidos de AmericaISD LLC
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 54,41
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
paperback. Condición: New.
- Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 75,69
Envío por EUR 2,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New.
- Tapa blanda
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 78,04
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon…processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions.Axel Winkelmann studied Business Administration at the University of Munster, Germany and the University of Central England, Birmingham, Great Britain. He works as a Research Assistant at the European Research Center for Information Systems (ERCIS). His research is focused on the development of information systems and conceptual modeling. He received his PhD degree in information systems in July 2006. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 75,82
Envío por EUR 2,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: As New. Unread book in perfect condition.
- Tapa blanda
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 139,92
Envío por EUR 9,09Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. 2006. paperback. . . . . . Books ship from the US and Ireland.
- Tapa blanda
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 158,92
Envío por EUR 9,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. 2006. paperback. . . . . .
- Tapa blanda
Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 145,74
Envío por EUR 32,04Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon…processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions.Axel Winkelmann studied Business Administration at the University of Munster, Germany and the University of Central England, Birmingham, Great Britain. He works as a Research Assistant at the European Research Center for Information Systems (ERCIS). His research is focused on the development of information systems and conceptual modeling. He received his PhD degree in information systems in July 2006. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
