Isbn: 9783642632068 - advertising worldwide: advertising conditions in selected countries (11 resultados)

PF. Condición: New.

Condición: New. In English.

Condición: New. pp. 308.

Paperback. Condición: Brand New. 308 pages. 9.25x6.10x0.70 inches. In Stock.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.…

Condición: new. Questo è un articolo print on demand.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries. 308 pp. Englisch.…

Condición: New. Print on Demand pp. 308 38 Illus.

Condición: New. PRINT ON DEMAND pp. 308.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Comprehensive information on advertising conditions in twelve countries of the worldThis book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? W.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 308 pp. Englisch.…