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Publicado por Springer Berlin Heidelberg, 2015
ISBN 10: 3642437494 ISBN 13: 9783642437496
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ISBN 10: 3642437494 ISBN 13: 9783642437496
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
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Añadir al carritoTaschenbuch. Condición: Neu. Brand Growth Barriers | Identify, Understand, and Overcome Them | Ralph Krüger (u. a.) | Taschenbuch | Management for Professionals | xiv | Englisch | 2015 | Springer | EAN 9783642437496 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Publicado por Springer Berlin Heidelberg Jul 2015, 2015
ISBN 10: 3642437494 ISBN 13: 9783642437496
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. 152 pp. Englisch.
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Publicado por Springer, Springer Jul 2015, 2015
ISBN 10: 3642437494 ISBN 13: 9783642437496
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ¿Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 152 pp. Englisch.