9783640776092 - Change and Renewal - Organizational Development: The successful implementation of organizational change at SonyEricsson from a management perspective de Bischoff, A... (7 resultados)

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Växjö University (Organizational Development), course: Change and Renewal, language: English, abstract: In the late 1990's Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash from being the market leader to rock bottom. To save Ericsson's reputation, they needed to find a solution to their problem to survive in the market. Therefore Ericsson's approach was to look for a company, which would provide the expertise, they lacked. They found an equal partner in Sony and built a Joint Venture with them. However, success is not automatically guaranteed when joining forces with another company. Success is a question of many aspects.The change and turnaround at Ericsson is described in this work. Furthermore is the sucess of the change discussed, using theoretical models from the works of French/Bell 'Organizational Development': The Congruence Model and The Litwin/Burke Model. Furthermore the approach of Innovative Organizations was used as well as Jackson/Carter's 'Rethinking Organizational Behaviour' approach on Semiotics, Power and Knowledge.

Taschenbuch. Condición: Neu. Neuware -Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Växjö University (Organizational Development), course: Change and Renewal, language: English, abstract: In the late 1990¿s Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash from being the market leader to rock bottom. To save Ericsson¿s reputation, they needed to find a solution to their problem to survive in the market. Therefore Ericsson¿s approach was to look for a company, which would provide the expertise, they lacked. They found an equal partner in Sony and built a Joint Venture with them. However, success is not automatically guaranteed when joining forces with another company. Success is a question of many aspects.The change and turnaround at Ericsson is described in this work. Furthermore is the sucess of the change discussed, using theoretical models from the works of French/Bell 'Organizational Development': The Congruence Model and The Litwin/Burke Model. Furthermore the approach of Innovative Organizations was used as well as Jackson/Carter's 'Rethinking Organizational Behaviour' approach on Semiotics, Power and Knowledge.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condición: Neu. Change and Renewal - Organizational Development | The successful implementation of organizational change at SonyEricsson from a management perspective | Anna Lena Bischoff (u. a.) | Taschenbuch | 52 S. | Englisch | 2010 | GRIN Verlag | EAN 9783640776092 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Condición: New. Print on Demand pp. 52 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.

Condición: New. Print on Demand pp. 52.

Condición: New. PRINT ON DEMAND pp. 52.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Växjö University (Organizational Development), course: Change and Renewal, language: English, abstract: In the late 1990's Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash from being the market leader to rock bottom. To save Ericsson's reputation, they needed to find a solution to their problem to survive in the market. Therefore Ericsson's approach was to look for a company, which would provide the expertise, they lacked. They found an equal partner in Sony and built a Joint Venture with them. However, success is not automatically guaranteed when joining forces with another company. Success is a question of many aspects.The change and turnaround at Ericsson is described in this work. Furthermore is the sucess of the change discussed, using theoretical models from the works of French/Bell 'Organizational Development': The Congruence Model and The Litwin/Burke Model. Furthermore the approach of Innovative Organizations was used as well as Jackson/Carter's 'Rethinking Organizational Behaviour' approach on Semiotics, Power and Knowledge. 52 pp. Englisch.