Librería: Books From California, Simi Valley, CA, Estados Unidos de America
EUR 25,59
Cantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Very Good.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 28,32
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de America
EUR 27,12
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 31,43
Cantidad disponible: 5 disponibles
Añadir al carritoHardback or Cased Book. Condición: New. Active Price Management: Be a Price Maker, Not a Price Taker! Book.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 32,60
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Springer International Publishing AG, Cham, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Original o primera edición
EUR 39,94
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 43,53
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 99 pages. 8.27x5.83x0.51 inches. In Stock.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 40,13
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 42,25
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 45,93
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In English.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 63,59
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. pp. 100.
Idioma: Inglés
Publicado por Springer International Publishing AG, Cham, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Librería: AussieBookSeller, Truganina, VIC, Australia
Original o primera edición
EUR 61,33
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 42,79
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
Librería: Revaluation Books, Exeter, Reino Unido
EUR 41,73
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Brand New. 99 pages. 8.27x5.83x0.51 inches. In Stock. This item is printed on demand.
Idioma: Inglés
Publicado por Springer Nature Switzerland, Springer Nature Switzerland Nov 2023, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 42,79
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). 100 pp. Englisch.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 61,14
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. 100.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 57,19
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND pp. 100.
Idioma: Inglés
Publicado por Springer Nature Switzerland, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Librería: moluna, Greven, Alemania
EUR 36,40
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Explains how to most sustainably influence the company s profits in a positive mannerHighlights pricing practices that have proven particularly successful in business practiceIllustrates the key framework conditions and fundamental principl.
Idioma: Inglés
Publicado por Springer, Springer Nov 2023, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 42,79
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 100 pp. Englisch.