Isbn: 9783031420481 - active price management: be a price maker, not a price taker! (business guides on the go) (19 resultados)

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Hardback or Cased Book. Condición: New. Active Price Management: Be a Price Maker, Not a Price Taker. Book.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: new. Hardcover. This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condición: Brand New. 99 pages. 8.27x5.83x0.51 inches. In Stock.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. In English.

Condición: New. pp. 100.

Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). …

Hardcover. Condición: new. Hardcover. This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condición: new. Questo è un articolo print on demand.

Hardcover. Condición: Brand New. 99 pages. 8.27x5.83x0.51 inches. In Stock. This item is printed on demand.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). 100 pp. Englisch.…

Condición: New. Print on Demand pp. 100.

Condición: New. PRINT ON DEMAND pp. 100.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Explains how to most sustainably influence the company s profits in a positive mannerHighlights pricing practices that have proven particularly successful in business practiceIllustrates the key framework conditions and fundamental principl.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 100 pp. Englisch. …