Aspects of tourism - 9781873150894 - tourism marketing: a collaborative approach: 18 (aspects of tourism) de alan fyall (27 resultados)
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
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EUR 3,35
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Idioma: Inglés
Editorial: Channel View Publications, Limited, 2004
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Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 10,89
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Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Editorial: Channel View Publications, Limited, 2004
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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EUR 5,59
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Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Editorial: Channel View Publications, Limited, 2004
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,59
Envío por EUR 5,82Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: Anybook.com, Lincoln, Reino UnidoAnybook.com
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EUR 3,00
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:978…1873150894.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 40,12
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Condición: New.
Idioma: Inglés
Editorial: Channel View Publications Ltd, GB, 2004
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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EUR 42,47
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Paperback. Condición: New. This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a… detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored.Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 41,17
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Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 43,59
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Editorial: Channel View Publications Ltd, Bristol, 2004
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 49,91
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Paperback. Condición: new. Paperback. This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by…providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product. This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 46,10
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Editorial: Channel View Publications Ltd, GB, 2004
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Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA
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EUR 53,83
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Paperback. Condición: New. This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a… detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored.Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 42,14
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Condición: New. In English.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 40,29
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Condición: New.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 42,92
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Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: Channel View Publications Ltd, 2004
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Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
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EUR 45,80
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Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Idioma: Inglés
Editorial: Multilingual Matters Ltd, 2005
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 71,48
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Paperback. Condición: Brand New. illustrated edition. 383 pages. 9.00x6.25x1.00 inches. In Stock.
Idioma: Inglés
Editorial: Channel View Publications Ltd, GB, 2004
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Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de AmericaRarewaves USA United
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EUR 55,68
Envío por EUR 43,05Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a… detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored.Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.
Idioma: Inglés
Editorial: Channel View Publications Ltd, Bristol, 2004
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 79,41
Envío por EUR 31,86Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by…providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product. This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Idioma: Inglés
Editorial: Channel View Publications Ltd, GB, 2004
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 40,30
Envío por EUR 75,65Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 14 disponibles
Paperback. Condición: New. This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a… detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored.Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
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EUR 12,44
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Condición: Hervorragend. Zustand: Hervorragend | Seiten: 400 | Sprache: Englisch | Produktart: Bücher | This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organ…isational collaboration and includes a series of detailed thematic chapters.
Idioma: Inglés
Editorial: Multilingual Matters, 2004
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 40,05
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Condición: New. Print on Demand pp. 400.
Idioma: Inglés
Editorial: Multilingual Matters, 2004
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 46,44
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Condición: New. Print on Demand pp. 400.
Idioma: Inglés
Editorial: Multilingual Matters, 2004
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 40,42
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Condición: New. PRINT ON DEMAND pp. 400.
Idioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 55,24
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destina…tion collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored.Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.
Idioma: Inglés
Editorial: CHANNEL VIEW, 2004
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Librería: moluna, Greven, Alemaniamoluna
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EUR 54,00
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorAlan Fyall is Associate Dean of Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, and is a member of the University of Central Flor…ida s National C.
Más imágenesIdioma: Inglés
Editorial: Channel View Publications, 2004
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Librería: preigu, Osnabrück, Alemaniapreigu
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 56,05
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Taschenbuch. Condición: Neu. Tourism Marketing | A Collaborative Approach | Alan Fyall (u. a.) | Taschenbuch | Aspects of Tourism | Kartoniert / Broschiert | Englisch | 2004 | Channel View Publications | EAN 9781873150894 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | A…nbieter: preigu Print on Demand.
