9781861523440 - principles of marketing de randall, geoffrey (3 resultados)
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Librería: AwesomeBooks, Wallingford, Reino UnidoAwesomeBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 14,21
Envío por EUR 4,81Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. Principles of Marketing (Routledge Series in the Principles of Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been… well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Librería: Bahamut Media, Reading, Reino UnidoBahamut Media
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 14,21
Envío por EUR 8,16Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Idioma: Inglés
Editorial: International Thomson Business Press, London England, 1997
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Librería: The London Bookworm, East Sussex, Reino UnidoThe London Bookworm
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 12,99
Envío por EUR 28,05Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Soft cover. Condición: Fine. 1st Internation Thomas Business Edition. Marketing is an essential function of any successful business. The expertise involved in understanding the market and the connection that exist between the organization and the customer are important in company-wide decision-making. This text offers a thorough…ly readable, up-to-date analysis of marketing in practice. Using a wide selection of examples, Geoffrey Randall discusses the central marketing elements, explaining the concepts underpinning such topics as market information and research, segmentation, targeting, product development, promotion and distribution, showing that marketing is fully intergrated with the management process and plays a vital role in corporate strategy and planning.
