9781785909047 - Eight Words That Changed The World: A Modern History of the Election Slogan de Bruni-Lowe, Chris (28 resultados)

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Hardcover. Condición: new. Hardcover. The proliferation of messages that the voting public is exposed to in the digital age means it has never been more important to use the right slogan or phrase in order to capture people's attention. Over the course of an extraordinary career advising organisations and candidates of all political persuasions, strategist and pollster Chris Bruni-Lowe has developed a clear understanding of what language moves people to action. To that end, he assembled a database comprising 20,000 slogans used in major elections worldwide over the past century, scrutinised the results and assessed all other relevant factors, allowing him to evaluate how effective any slogan is in delivering an election result. This amazing store of information revealed the remarkable fact that over the past 100 years just eight 'hit' words have been central to the successful outcome of most major elections. Based on information produced by his database, plus extensive interviews with more than 100 politicians, advisers, academics, marketing executives and behavioural scientists, this utterly unique book sets out to identify what makes an election slogan successful according to those who have been involved in creating them and using them. Each chapter focuses on one of the eight words and shows how it has contributed to changing the world. Those who have devised a slogan using one of the eight words will explain how they came up with it and offer their assessment of its effectiveness. Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condición: New.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condición: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condición: New. In this groundbreaking guide to political messaging a professional pollster and strategist presents the insights he has drawn from a database of more than 20,000 election slogans. As well as identifying the eight key words that have been the most potent in campaigns around the world he investigates exactly why these words resonate so much with voters and how politicians have deployed them most effectively in their communications.

Hardback. Condición: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world.

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Hardcover. Condición: Brand New. 356 pages. 7.00x6.00x0.98 inches. In Stock.

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Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.

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Hardcover. Condición: new. Hardcover. The proliferation of messages that the voting public is exposed to in the digital age means it has never been more important to use the right slogan or phrase in order to capture people's attention. Over the course of an extraordinary career advising organisations and candidates of all political persuasions, strategist and pollster Chris Bruni-Lowe has developed a clear understanding of what language moves people to action. To that end, he assembled a database comprising 20,000 slogans used in major elections worldwide over the past century, scrutinised the results and assessed all other relevant factors, allowing him to evaluate how effective any slogan is in delivering an election result. This amazing store of information revealed the remarkable fact that over the past 100 years just eight 'hit' words have been central to the successful outcome of most major elections. Based on information produced by his database, plus extensive interviews with more than 100 politicians, advisers, academics, marketing executives and behavioural scientists, this utterly unique book sets out to identify what makes an election slogan successful according to those who have been involved in creating them and using them. Each chapter focuses on one of the eight words and shows how it has contributed to changing the world. Those who have devised a slogan using one of the eight words will explain how they came up with it and offer their assessment of its effectiveness. Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure and the right words deployed at the right time hold the key to power. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Condición: NEW.

Hardback. Condición: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world.

Hardcover. Condición: new. Hardcover. The proliferation of messages that the voting public is exposed to in the digital age means it has never been more important to use the right slogan or phrase in order to capture people's attention. Over the course of an extraordinary career advising organisations and candidates of all political persuasions, strategist and pollster Chris Bruni-Lowe has developed a clear understanding of what language moves people to action. To that end, he assembled a database comprising 20,000 slogans used in major elections worldwide over the past century, scrutinised the results and assessed all other relevant factors, allowing him to evaluate how effective any slogan is in delivering an election result. This amazing store of information revealed the remarkable fact that over the past 100 years just eight 'hit' words have been central to the successful outcome of most major elections. Based on information produced by his database, plus extensive interviews with more than 100 politicians, advisers, academics, marketing executives and behavioural scientists, this utterly unique book sets out to identify what makes an election slogan successful according to those who have been involved in creating them and using them. Each chapter focuses on one of the eight words and shows how it has contributed to changing the world. Those who have devised a slogan using one of the eight words will explain how they came up with it and offer their assessment of its effectiveness. Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Buch. Condición: Neu. Neuware - Have you ever wondered what the most powerful words in history are.

Hardback. Condición: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world.