9781636515786 - The Early Years: Information Overload and Quality Perception (Legend in Consumer Behavior) de Jacoby, Jacob; Publishers, Vibrant (5 resultados)

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condición: new. Paperback. The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial psychological factors that impact consumer decision-making, particularly in the context of information overload. Jacoby investigates how the flood of available information affects consumers' ability to evaluate products and make informed choices. This book introduces foundational theories on how consumers perceive and process information, and how this perception influences their purchasing decisions. Focusing on quality perception, Jacoby examines how consumers assess product quality and how their judgments are often shaped by external factors such as brand reputation, advertising, and even social influence. Through in-depth analysis, Jacoby sheds light on the dynamics of consumer behavior in the modern marketplace, where an excess of information can lead to confusion and hesitation. This book serves as a critical resource for marketing professionals, behavioral scientists, and researchers interested in understanding the psychological underpinnings of consumer behavior in an increasingly complex information environment. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Taschenbuch. Condición: Neu. The Early Years | Information Overload and Quality Perception | Jacob Jacoby (u. a.) | Taschenbuch | Englisch | 2025 | Vibrant Publishers | EAN 9781636515786 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial psychological factors that impact consumer decision-making, particularly in the context of information overload. Jacoby investigates how the flood of available information affects consumers' ability to evaluate products and make informed choices. This book introduces foundational theories on how consumers perceive and process information, and how this perception influences their purchasing decisions. Focusing on quality perception, Jacoby examines how consumers assess product quality and how their judgments are often shaped by external factors such as brand reputation, advertising, and even social influence. Through in-depth analysis, Jacoby sheds light on the dynamics of consumer behavior in the modern marketplace, where an excess of information can lead to confusion and hesitation. This book serves as a critical resource for marketing professionals, behavioral scientists, and researchers interested in understanding the psychological underpinnings of consumer behavior in an increasingly complex information environment.