9781631575358 - The New Era of the CCO: The Essential Role of Communication in a Volatile World (33 resultados)

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

paperback. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

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Condición: New.

Paperback or Softback. Condición: New. The New Era of the CCO: The Essential Role of Communication in a Volatile World. Book.

Soft cover. Condición: New. Estado de la sobrecubierta: New. New Softcover book.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Paperback. Condición: New. The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don W. Stacks and Donald K. Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations. The volume is based on an explication of corporate communication that sees the role of corporate communication as engaging an enterprise's internal and external stakeholders. It also posits that today's business communication challenges go beyond the corporate and into the enterprise-that is, communication's role has expanded into the level of the enterprise. The proposed book will utilize the talent of senior CCOs of the Arthur Page Society, an organization of over 600 of the world's leading senior communication officers. Focus will be on several important elements of successful enterprise communication: building and maintaining reputation and trust, creating corporate character, authentic stakeholder engagement, and based on new research how the role of communication in the enterprise is changing the future CCO's responsibilities and duties. The book has several goals and objectives. First, to provide the latest in thinking about the role and functions of corporate communication in enterprise success. Second, to help CEOs and other C-Suite executives understand how they can work effectively with the CCO to build corporate character and stakeholder advocacy. Third, provide a resource for classes in corporate communication to help them prepare about the reality of the new enterprise communications. Along with these goals are several objectives. First, to explicate the new realities of enterprise communication in such a way that it is readily accessible to a number of readers, including students, CCOs, the communication team, CEOs, CMOs, CFOs, CHROs, CIOs and so forth. Second, to set the baseline for new thinking on enterprise communications. Third, to provide factual examples of corporate communication that explicate the case being made across the book. To do this the book will be written by both academic and professional members of the Arthur W. Page Society. Each chapter will have at least one academic and one or more professionals whose expertise brings home the strategic value of enterprise communication as well as its practice. As with the entire series, the academic brings to the book the strategic theories employed across enterprise communications and the professional brings home both actual practices and cases.

Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

paperback. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Paperback. Condición: New. The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don W. Stacks and Donald K. Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations. The volume is based on an explication of corporate communication that sees the role of corporate communication as engaging an enterprise's internal and external stakeholders. It also posits that today's business communication challenges go beyond the corporate and into the enterprise-that is, communication's role has expanded into the level of the enterprise. The proposed book will utilize the talent of senior CCOs of the Arthur Page Society, an organization of over 600 of the world's leading senior communication officers. Focus will be on several important elements of successful enterprise communication: building and maintaining reputation and trust, creating corporate character, authentic stakeholder engagement, and based on new research how the role of communication in the enterprise is changing the future CCO's responsibilities and duties. The book has several goals and objectives. First, to provide the latest in thinking about the role and functions of corporate communication in enterprise success. Second, to help CEOs and other C-Suite executives understand how they can work effectively with the CCO to build corporate character and stakeholder advocacy. Third, provide a resource for classes in corporate communication to help them prepare about the reality of the new enterprise communications. Along with these goals are several objectives. First, to explicate the new realities of enterprise communication in such a way that it is readily accessible to a number of readers, including students, CCOs, the communication team, CEOs, CMOs, CFOs, CHROs, CIOs and so forth. Second, to set the baseline for new thinking on enterprise communications. Third, to provide factual examples of corporate communication that explicate the case being made across the book. To do this the book will be written by both academic and professional members of the Arthur W. Page Society. Each chapter will have at least one academic and one or more professionals whose expertise brings home the strategic value of enterprise communication as well as its practice. As with the entire series, the academic brings to the book the strategic theories employed across enterprise communications and the professional brings home both actual practices and cases.

Paperback. Condición: Brand New. 200 pages. 8.94x5.94x0.55 inches. In Stock.

Condición: New. pp. 202.

Condición: New. 2018. paperback. . . . . .

Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Condición: New.

Condición: New. 2018. paperback. . . . . . Books ship from the US and Ireland.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: New.

Condición: new.

Condición: New. In.

Paperback. Condición: New. The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don W. Stacks and Donald K. Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations. The volume is based on an explication of corporate communication that sees the role of corporate communication as engaging an enterprise's internal and external stakeholders. It also posits that today's business communication challenges go beyond the corporate and into the enterprise-that is, communication's role has expanded into the level of the enterprise. The proposed book will utilize the talent of senior CCOs of the Arthur Page Society, an organization of over 600 of the world's leading senior communication officers. Focus will be on several important elements of successful enterprise communication: building and maintaining reputation and trust, creating corporate character, authentic stakeholder engagement, and based on new research how the role of communication in the enterprise is changing the future CCO's responsibilities and duties. The book has several goals and objectives. First, to provide the latest in thinking about the role and functions of corporate communication in enterprise success. Second, to help CEOs and other C-Suite executives understand how they can work effectively with the CCO to build corporate character and stakeholder advocacy. Third, provide a resource for classes in corporate communication to help them prepare about the reality of the new enterprise communications. Along with these goals are several objectives. First, to explicate the new realities of enterprise communication in such a way that it is readily accessible to a number of readers, including students, CCOs, the communication team, CEOs, CMOs, CFOs, CHROs, CIOs and so forth. Second, to set the baseline for new thinking on enterprise communications. Third, to provide factual examples of corporate communication that explicate the case being made across the book. To do this the book will be written by both academic and professional members of the Arthur W. Page Society. Each chapter will have at least one academic and one or more professionals whose expertise brings home the strategic value of enterprise communication as well as its practice. As with the entire series, the academic brings to the book the strategic theories employed across enterprise communications and the professional brings home both actual practices and cases.

Paperback. Condición: New. The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don W. Stacks and Donald K. Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations. The volume is based on an explication of corporate communication that sees the role of corporate communication as engaging an enterprise's internal and external stakeholders. It also posits that today's business communication challenges go beyond the corporate and into the enterprise-that is, communication's role has expanded into the level of the enterprise. The proposed book will utilize the talent of senior CCOs of the Arthur Page Society, an organization of over 600 of the world's leading senior communication officers. Focus will be on several important elements of successful enterprise communication: building and maintaining reputation and trust, creating corporate character, authentic stakeholder engagement, and based on new research how the role of communication in the enterprise is changing the future CCO's responsibilities and duties. The book has several goals and objectives. First, to provide the latest in thinking about the role and functions of corporate communication in enterprise success. Second, to help CEOs and other C-Suite executives understand how they can work effectively with the CCO to build corporate character and stakeholder advocacy. Third, provide a resource for classes in corporate communication to help them prepare about the reality of the new enterprise communications. Along with these goals are several objectives. First, to explicate the new realities of enterprise communication in such a way that it is readily accessible to a number of readers, including students, CCOs, the communication team, CEOs, CMOs, CFOs, CHROs, CIOs and so forth. Second, to set the baseline for new thinking on enterprise communications. Third, to provide factual examples of corporate communication that explicate the case being made across the book. To do this the book will be written by both academic and professional members of the Arthur W. Page Society. Each chapter will have at least one academic and one or more professionals whose expertise brings home the strategic value of enterprise communication as well as its practice. As with the entire series, the academic brings to the book the strategic theories employed across enterprise communications and the professional brings home both actual practices and cases.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condición: Brand New. 200 pages. 8.94x5.94x0.55 inches. In Stock. This item is printed on demand.