9781529684179 - Applied Marketing Analytics Using Python de Gokhan Yildirim; Raoul V. Kübler (14 resultados)

Condición: New.

Condición: New.

Condición: New.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: Brand New. 336 pages. 9.68x7.44x9.69 inches. In Stock.

Hardcover. Condición: new. Hardcover. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condición: new. Hardcover. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardcover. Condición: Brand New. 336 pages. 9.68x7.44x9.69 inches. In Stock. This item is printed on demand.

Hardcover. Condición: new. Hardcover. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Condición: New. Print on Demand pp. 336 1st edition NO-PA16APR2015-KAP.

Buch. Condición: Neu. Applied Marketing Analytics Using Python | Gokhan Yildirim (u. a.) | Buch | Englisch | 2025 | SAGE Publications Ltd | EAN 9781529684179 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.