ISBN: 9781527860827 - the extension ladder (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book explores the methods and psychology behind effectively engaging an audience with an idea and convincing them to take action. Focusing on the extension work field, the author argues that to successfully sell an idea, one must understand the mental process of the audience and skillfully overcome obstacles to acceptance. The author delves into six fundamental steps that lead to action: attention, interest, confidence, desire, acceptance, and action. Rather than relying on traditional persuasive tactics, the author emphasizes the importance of first identifying and addressing any objections or prejudices the audience may hold. Through real-world examples, the book demonstrates how to establish a positive and trusting relationship with the audience, making them receptive to new ideas. The book provides valuable insights into the art of persuasion and will benefit anyone looking to influence others effectively. Its principles can be applied in various fields, from marketing and sales to education and community outreach. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…