ISBN: 9781527798922 - direct advertising, 1917, vol. 4: with sample book of mill-brand papers (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book is a compilation of articles discussing a range of topics related to direct mail advertising. The author provides a comprehensive overview of the history of direct mail starting from the early 1900's and how advertising has changed over the years. It also delves into the psychology of advertising, with specific examples of successful campaigns. The author emphasizes that direct mail advertising is not merely about sending out mailers, but about building relationships with customers and creating a cohesive brand experience. This book is an invaluable resource for marketers looking to expand their knowledge of direct mail advertising and implement effective strategies in their own campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…