9781501318436 - Brand Management Strategies (Book + Studio Bundle): Luxury and Mass Markets de D'Arienzo, William (20 resultados)

misc_supplies. Condición: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

misc_supplies. Condición: Very Good. As new, still sealed in publisher's shrinkwrap.

Condición: New. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800. . 2016. Pck Pap/Ps. Paperback. . . . .

Hardcover. Condición: new. Hardcover. As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the authors many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.Features- Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more- Brandstorming: Successes and Failures depict real world case studies of successfuland not so successfulbranding strategies- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activitiesSTUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitionsTeaching Resources- Instructors Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter- PowerPoint presentations include full color images from the book and provide a framework for lecture and discussion Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condición: New. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800. . 2016. Pck Pap/Ps. Paperback. . . . . Books ship from the US and Ireland.

Paperback. Condición: Brand New. pck pap/ps edition. 368 pages. 9.00x7.25x1.00 inches. In Stock.

Hardcover. Condición: new. Hardcover. As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the authors many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.Features- Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more- Brandstorming: Successes and Failures depict real world case studies of successfuland not so successfulbranding strategies- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activitiesSTUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitionsTeaching Resources- Instructors Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter- PowerPoint presentations include full color images from the book and provide a framework for lecture and discussion Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Condición: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used.

Hardcover. Condición: new. Hardcover. As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the authors many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.Features- Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more- Brandstorming: Successes and Failures depict real world case studies of successfuland not so successfulbranding strategies- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activitiesSTUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitionsTeaching Resources- Instructors Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter- PowerPoint presentations include full color images from the book and provide a framework for lecture and discussion Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Condición: new.

Condición: New.

Condición: New.

Condición: New.

UNK. Condición: New. New Book. Shipped from UK. Established seller since 2000.

UNK. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Mixed Media Product. Condición: New. As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.Features- Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more- Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activitiesSTUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitionsTeaching Resources- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter- PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion.

Misc. Supplies. Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Mixed Media Product. Condición: New. As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.Features- Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more- Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activitiesSTUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitionsTeaching Resources- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter- PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion.