Isbn: 9781334307171 - advertising, vol. 4: a practical presentation of the principles underlying the planning of successful advertising campaigns and the preparation of advertising copy; modern business (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book is a detailed historical examination of how advertising has developed alongside industrialization. The author traces advertising's roots from early word-of-mouth marketing techniques through the advent of mass media advertising. Showing how advertising helped create modern consumer culture and influenced the evolution of business strategies. The author also explores psychological and social factors that shape advertising's effectiveness. This book provides a comprehensive analysis of advertising's role in shaping the modern world, offering valuable insights for understanding its impact on society and business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…