Isbn: 9781334301445 - generic strategy and the product life cycle (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book explores the concept of the product life cycle (PLC) and its impact on business strategy, particularly generic strategy. The author argues that the PLC is a useful framework for understanding the competitive dynamics of an industry and for identifying appropriate generic strategies for different stages of the PLC. The author provides empirical evidence to support the argument that generic strategies are associated with different levels of profitability in different stages of the PLC. The book also examines the effects of the length of the PLC on generic strategies. Overall, this book provides a comprehensive analysis of the PLC and its implications for business strategy, making it a valuable resource for managers and researchers alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…