9781334298141 - An Interactive Media Decision Support System (Classic Reprint) de Ness, David (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book introduces an interactive media decision support system, an advertising solution designed to help advertisers identify potential clients and effectively utilize media outlets to reach those consumers. The authors begin by establishing the historical context of media planning and then thoroughly describe the development and features of their system, from its user interface and language to its data storage and retrieval capabilities. The book also discusses the integration of several models into the system, including reach and frequency analysis, optimization, and flexible report generation. These models allow advertisers to evaluate the effectiveness of different media schedules and optimize their advertising budgets. The authors emphasize the system's flexibility and adaptability, highlighting its ability to incorporate new data sources and models as they become available. Through this comprehensive exploration, the book offers valuable insights into the challenges and opportunities of media planning and provides a practical tool for advertisers seeking to maximize the impact of their campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.