Isbn: 9781334139505 - a dynamic attribute satiation model of variety seeking behavior (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book analyzes consumer behavior in the context of non-durable goods, focusing on the notion of variety-seeking purchases. It discovers a novel pattern of switching among brands, wherein each choice is influenced by preceding selections. The author proposes a dynamic attribute satiation model to explain this pattern, suggesting that the sequence of purchases is guided by an evolving collection of attribute inventories. As preferences for specific attributes fluctuate due to consumption and forgetting, so too do an individual's choices. The book demonstrates that this model predicts choices more accurately than models that assume independence of preferences. The author concludes that the dynamic attribute satiation model unveils the intricate interplay between past consumption and future choices, opening paths for targeted marketing strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…