Isbn: 9781334134524 - a note on the relationship between promotion sensitivity and consumer specific variables (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book examines the relationship between consumer demographics and their sensitivity to promotions. The author builds on and expands research into this relationship by leveraging modern data collection techniques that provide more accurate data than was previously possible. The author's analysis focuses on three key variables: whether the household has children under the age of six, whether both adults in the household work, and the household income. They find that consumers with more resources and less time are more likely to be promotion-sensitive. The author also finds that the mix of supermarket chains in which a household shops is related to their promotion sensitivity. This suggests that consumers may learn to be more or less promotion-sensitive based on the stores they frequent. The author concludes that the insights provided by this study can help retailers and manufacturers better target their promotional efforts. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…