9781333894832 - Management Use of Market Oriented Management Information Systems (Classic Reprint) de Amstutz, Arnold E. (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book examines how market data can be leveraged to improve managerial decision-making by enhancing understanding of market dynamics and subsequent company actions. The author offers a new perspective that moves beyond existing management systems to address the need for evaluating complex market-driven environments. The text introduces an 11-step managerial process that forms the basis for evaluating how managers interact with their market environment. This framework is used to measure the impact of information systems, offering insight into the ways in which systems can support various managerial roles. The book also reviews the evolution of one organization's management information system over ten years to illustrate how such systems can progress from basic reporting tools to sophisticated decision-support systems. This case study highlights the gradual and iterative nature of system development and the importance of human factors in successful implementation. The author emphasizes the need for managers to develop a clear understanding of their market and management processes before implementing information systems. This understanding can be achieved through a process of description, abstraction, and pattern recognition. By focusing on both managerial and system perspectives, the book provides a comprehensive guide to leveraging market data for improved decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.