9781333161897 - Market Oriented Management Systems (Classic Reprint): The New Reality: The New Reality (Classic Reprint) de Amstutz, Arnold E. (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book delves into the evolution of management systems and their impact on marketing strategies. The author explores the historical context of marketing, tracing its development from rudimentary report generators to complex simulations that model real-world market responses. The text also examines the role of models in management systems and discusses the importance of management involvement in system design to ensure successful implementation. The author emphasizes the need for a data-driven approach to decision-making, highlighting the value of disaggregated data files and the use of adaptive simulation-based systems to test and evaluate marketing plans. Overall, this book provides valuable insights into the changing landscape of marketing management and the increasing role of technology in shaping marketing strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.