ISBN: 9781333143626 - a stochastic response model with application to brand choice (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book examines brand choice and other binary response situations through the lens of a stochastic response model. Unlike previous models which predict homogeneous behavior or higher order switching processes, this model allows for heterogeneity among consumers and non-stationary response probabilities. The author develops a minimum chi-squared procedure for parameter estimation to test the model's goodness of fit to data. The model is applicable to a variety of binary choice situations where a zero-order model is reasonable and is exemplified with an empirical test using dentifrice purchase data. The book is a valuable resource for marketing professionals and management scientists seeking to understand and predict consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…